but the economy remains fragile. especially at the lower income level. and i think that has the retailers very, very nervous. people are absolutely looking for bargains. promotions are top of mind. 50% of shoppers this weekend said they were looking for a bargate, looked for promotions before they went to the store. a third said that they compared prices. through their device smartphone tablet whatever they were carrying around because they are armed and ready and will not buy until they see bargains. i call it a promotional arms race that's going on amongst the retailers. >> okay my inbox is a promotional arms race. there's a sale on everything. >> and most people today know how to seek information better than they've ever done before because of the online femme on none. >> that's right. the online has not increased the amount of shopping people are doing it's increased the ways they shop. that billion dollar number was significant and there's certainly more of the weekend spending was on line 44%. four out of every ten americans bought something online